From Antoinette's Studio

Make the content.
Skip the guesswork.

Content systems made in a working studio. One idea becomes a week of posts, for small shops and creators who make their own.

The real problem

You have the ideas. You're short on hours.

What's missing is the hour to turn an idea into posts, and a plan that holds up through a sick kid or a busy week.

Most content advice assumes a full-time schedule and a team. You need fewer decisions, a system you can repeat, and words you don't have to start from a blank page.

How the Foundry works

One idea, shaped once, used five ways.

It's how the Studio makes client work. Every tool here is built around it.

One idea

"Why I hand-dye every batch"

CarouselTeach the process in five slides
CaptionThe story behind the work
Short videoThirty seconds at the dye pot
EmailA note to the people who already buy
Blog postThe long version, searchable for years

What you'll find here

Systems, not templates to decorate.

Content systems

Step-by-step workflows that take one idea to a week of posts.

Prompt playbooks

Prompts for writing, planning and repurposing with AI, in your own voice.

Caption & carousel kits

Fill-in words written for your kind of business, ready to make yours.

Guides

Short, practical lessons on the parts of content work that take longest.

Just released

New

The Maker's
Kit

captions and carousels for handmade shops

f.

Never start a post from a blank page.

Fill-in captions and carousels written for makers, market vendors and small shops. Change the words to fit your brand, then post.

  • 30 captions: teaching, story and selling
  • 20 carousel slides, ready to edit
  • 20 calls to action, soft to direct
Get the Maker's Kit[price] · instant download

How it works

Three steps. Then repeat.

1.

Pick a tool

Start with the one problem costing you the most time.

2.

Make it yours

Every tool is built to be edited: your brand, your voice, your products.

3.

Use it every week

Made to be repeated, not read once and filed.

From the maker

I'm Caity, founder of Antoinette's Studio. I make content for clients and for my own brands, in the hours a mom actually has. The Foundry is where I package the systems that make that possible, so you can use them too.

More about the Foundry

Free

Plan a week of posts in one hour.

The Content Week Starter: one idea, one week, one hour. Free when you join the list, plus one practical content idea in your inbox each week.

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Antoinette's Studio

Rather have it done for you?

The Studio takes on content, branding and creative direction for a small number of clients. Same craft, made for you.